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Green Room News

We’re proud to be the Supermarket and Official Ingredients Partner of Taste of London Winter – London’s greatest restaurant festival – this November. And we’ve got 25 pairs of tickets to give away!

Taste of London

The event takes place from 20th November to 23rd November at Tobacco Dock in London – where thousands of visitors will get to try out loads of tasty dishes from some of London’s leading restaurants see top celebrity chefs create winter classics live on stage and in hands-on masterclasses.

We’ll be showcasing our Christmas Extra Special range in our very own kitchen – with demonstrations from our food innovation team, expert colleagues and producers, as well as a sprinkling of world-class chefs!

Read more and enter here
Posted in Green Room News on 20 October 2014
Diversity Ethnicity

Diversity and inclusion sit at the heart of everything we do at Asda, and to show the investment in this, a steering group to focus entirely on ethnic diversity was formed last year. Steered by executive member Stephen Smith, the group includes colleagues from around the business who can provide first hand experiences of what it is like to be of ethnic origin in today’s business world and drive engagement with our communities.


We’ve filmed some of our ethnic colleagues talking openly and honestly about their career journey in Retail to encourage others to look at Asda as a viable place to fulfil their career aspirations and a place where hard work and the right attitude is rewarded with success.

These films have been created to help our ethnic colleagues look at their career in Asda in a different way. There are many misconceptions, particularly within ethnic communities that a stable, successful and financially rewarding career cannot be built within the world of Retail. These films dispel this myth.

The stories here provide a candid view of the journey some of our colleagues have had so far with Asda, and an insight into how their families responded to their decision to pursue a career in retail.

Watch the videos here
Posted by Diversity Ethnicity on 20 October 2014
Green Room News

At the start of this month our very own Asda colleague, Sharon Noble, took to the catwalk at Breast Cancer Care’s annual London fashion show! We were delighted to see Sharon and the other women and men who have all had a diagnosis of breast cancer strutting their stuff on the catwalk.

Sharon Noble

The models were styled by Hilary Alexander in the latest high street and designer fashion – proving you can still look great and feel confident after a breast cancer diagnosis.

Sharon, who is the Community Life Champion at Asda Fareham, was diagnosed with breast cancer in 2008 at the age of 41 after discovering a lump, she then underwent a lumpectomy and chemotherapy.

Sharon said: "I applied to take part in the Breast Cancer Care fashion show as I thought it would be a great opportunity to show people that although being diagnosed with breast cancer can be a very scary and daunting time, and going through all the treatment is really tough, you can get back to having a full and happy life after treatment.

“The day of the fashion show was just amazing. Being pampered and having our hair and make up done was excellent fun. It was great being with all the other models and by now we had really started to build friendships and we shared stories and were able to offer support to those still going through treatment or waiting for results. The day was full of laughter, nerves and camaraderie.

Read more here
Posted in Green Room News on 15 October 2014
News & Blogs

DJ Martin Lowes spent a week “living in a box” at Asda Tunstall and raised more than £11,000 for charity thanks to the generosity of Asda customers and colleagues and Signal 1 FM listeners.

Jayne Adams

The challenge was to live, work, eat and sleep in the glass box with only a 15 minute break every four hours. Martin broadcast his show live from the store every day between 2pm and 7pm on Monday 6th October to Friday 10th October.

Asda Tunstall’s People Services Manager, Jayne Adams, also took part in the challenge, joining Martin in the box for 24 hours. The challenge was all in aid of Douglas Macmillan Hospice and helped the overall “Bring a pound” campaign to top £100,000.

Community Life Champion Bev Capon said: “We have had a full-on week and the event went so well. I am proud of all we achieved.”

Read more
Posted in News & Blogs on 13 October 2014
Diversity Ethnicity

Wilfred Emmanuel-Jones

Wilfred Emmanuel-Jones, the man who created The Black Farmer range of tasty gluten-free sausages – available in more than 100 Asda stores – has picked up one of the first ever Black British Business Awards.

Asda’s Chief Marketing Officer Steve Smith was one of the judges for the awards, which aim to celebrate the contribution made to the British economy by black business people and promote inspirational role models.

Steve, who described Wilfred’s story as “incredible”, said: “What I love is the simplicity and bravery of his brand. The brand is him; and the brand name directly challenges stereotypes and forces one to think, reflect and hopefully prompts productive and enlightening discussion.”

Read more
Posted by Diversity Ethnicity on 10 October 2014