We’ve teamed up with the University of Leeds to work on helping our colleagues and customers to reduce food wastage in their homes.
Household food waste is a major issue in the UK with over 7 million tonnes of food and drink being thrown away each year – that’s why we asked our Everyday Experts panel to help us discover if they have a problem with wasting food at home.
We found that 91% of customers throw away food at some level, and 71% said they have stopped purchasing a product because they have previously wasted it. When asked, 85% of customers said Asda should be helping them reduce their waste at home – so we decided to take action.
With the help of the University of Leeds we’ve designed a behaviour change intervention to improve customers’ perspective towards food waste and shape positive food behaviours. From the Asda Magazine and carrier bags, to carrying out activities in schools all across the UK, we’ve given information about food waste and advice on how to reduce it.