Diversity and inclusion sit at the heart of everything we do at Asda, and to show the investment in this, a steering group to focus entirely on ethnic diversity was formed last year. Steered by executive member Stephen Smith, the group includes colleagues from around the business who can provide first hand experiences of what it is like to be of ethnic origin in today’s business world and drive engagement with our communities.
We’ve filmed some of our ethnic colleagues talking openly and honestly about their career journey in Retail to encourage others to look at Asda as a viable place to fulfil their career aspirations and a place where hard work and the right attitude is rewarded with success.
These films have been created to help our ethnic colleagues look at their career in Asda in a different way. There are many misconceptions, particularly within ethnic communities that a stable, successful and financially rewarding career cannot be built within the world of Retail. These films dispel this myth.
The stories here provide a candid view of the journey some of our colleagues have had so far with Asda, and an insight into how their families responded to their decision to pursue a career in retail.Watch the videos here