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Green Room News

Next year Asda celebrates its 50th birthday! And we’re working on a Culture Institute in the Leeds MCE building to showcase some of the key milestones and totems over the last 50 years at Asda.

Asda Culture Institute

Within the institute we are proposing to have some historical items ranging from old name badges, old uniform, books, and resources, totems from some of the previous YBMs to name but a few.

As always we could do with our great colleagues help! Do you have anything from previous years that you would be willing to give to the Culture Institute and have on display? If you do then please contact Owen Hickey, Asda’s Senior Manager for Culture, via email at owen.hickey@asda.co.uk.

Posted in Green Room News on 01 September 2014
Green Room News

We’ve got a great range of products to help students go back to university – including all the essentials needed to make that transition from home, study efficiently, and also have some fun!

Back to Uni

The Going to University Event is now online and starts in store from Monday 8th September. It includes loads of great products like George Home printed duvets sets available in double and single size at great prices.

For the kitchen we also have some great cook, dine and glass ranges that feature pan sets in black, red and lime, soda glasses, and our amazing design mugs. These jam jar glasses are also perfect for student parties and at a market leading price, we think they’re a must have.

Back to Uni

In addition we have fab deals across technology, exciting new George clothing ranges, and a very strong value proposition in food; Asda is truly a one stop shop for all your university needs! And you can get 10% discount on all of these products using your colleague discount.

Posted in Green Room News on 01 September 2014
Green Room News

Run for All

A great big thank you to everyone who supported this year’s Asda Foundation 10K series. We had a record breaking number of entries this year with 800 colleagues taking part. And we are already supporting the races in 2015!

Entries are now open for 2015 for just £10! Go to www.runforall.com and enter the relevant race discount code below:


Please email: siobhan@janetomlinsonappeal.com for information on season tickets.

Posted in Green Room News on 01 September 2014
Green Room Be A Merchant

We’re launching a new range of George Home small domestic appliances and we want to see how you’re showcasing them in store!

Win star points

As part of the George Home range change we’re launching a full new kit and POS implementation to really showcase the quality behind our product, and make our modulars stand out.

And we’re giving away star points to stores for the best implementation! For a chance to win simply implement your SDA modular as described in the store brief, then upload an image of the finished display via the Be A Merchant iPad app or email your photo to BeaMerchant@asda.co.uk. We’ll pick the three best photos and award the following star points to the stores:

  • First prize: 600 star points
  • Second prize: 300 star points
  • Third prize: 100 star points

We’ll display the best photos here on the Green Room Be a Merchant page, they’ll also end up on Mark Ibbotson’s WAGJLL wall. Make sure you send your photos in by 5pm on 13th September to be in with a chance! See full terms and conditions.

Posted in Green Room Be A Merchant on 30 August 2014
Green Room LGBT

At the weekend we saw another fantastic turnout at Pride events in Manchester, Walsall and Cornwall taking our Summer of Pride total so far this year to 23 events, with another seven planned between now and October.


As the Senior Director for Talent, Resourcing and Diversity and Inclusion, it is overwhleming to see how our colleagues have driven our Summer of Pride in such a big way this year. There is a saying that ‘Diversity is being invited to the party, Inclusion is being asked to dance’. And boy have you danced!

It has been amazing to see the pictures here on the Green Room and on the @AsdaLGBT Twitter page. Your passion and commitment cannot be mistaken and you have shown our colleagues and customers how important our LGBT community really is to us.

Thanks to everyone who has been involved this year, and for those of you whose Pride celebrations are yet to come, I hope you have a blast. Now we just need to think about how we can top this next year!

Matt Milbrodt

Posted in Green Room LGBT on 28 August 2014