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News & Blogs

The Asda “Pocket Tap” has been associated with saving you money ever since it first appeared on our TV screens in 1977.

Old pocket tap advert

The pockets may have changed over the years (check out the quilted pocket in the 1970s ad above!) but the message has remained the same. In fact the Pocket Tap is now so famous that the Royal Association of the Deaf even made it the official sign for Asda.

Some of our customers will remember the original Asda pocket tap TV adverts from the 1970s starring “Carry on” star Hattie Jaques and “Rising Damp” star Leonard Rossiter.

Read more and watch latest TV ad
Posted in News & Blogs on 04 July 2015
Green Room News

Our famous Pocket Tap has always been something to celebrate – it’s been synonymous with saving our customers money since 1977. And we’ve brought it back in our new TV advert to celebrate our 50th birthday.

Colleagues at our new Wealdstone store perform the Pocket Tap

We’ve been seeing loads of great photos of colleagues practising the Pocket Tap in stores across the country.

Check them out here
Posted in Green Room News on 04 July 2015
Community

Work has already started on a new sensory garden at Meadowfield School which is being transformed with the help of a £563 grant from the Asda Foundation.

Meadowfields school garden

It’s a 10-month project to spruce up a patch of garden behind the school kitchen to turn it into a sensory garden for children with special needs.

Pupils at the school are working on the project in their lunchtime with the help of teachers and colleagues from our Sittingbourne store.

Read more and see more photos
Posted in Community on 03 July 2015
Green Room News

There are so many great moments and achievements to celebrate as we reach our 50th birthday – so we’d like you to tell us your fondest memories of working at Asda.

Asda colleagues

Do you remember the old uniforms, and when everything was priced by hand?

Did you meet your partner at Asda, or are you the latest in a line of Asda colleagues in your family?

As it’s our 50th year we want to help share your proudest moments and experiences.

Read more and share your stories
Posted in Green Room News on 01 July 2015
Green Room News

Our 50th birthday is a great opportunity to not only thank our customers and colleagues for their support over the years, but also to show appreciation to members of the community who really make a difference to people’s lives.

The Community Life Champion from our Huddersfield store, Ann Hodkin, surprised customer Sophia who set up the charity One Good Turn with her husband to donate household items to people who really need them.

Watch the video below to see what happened and find out more about the charity:

Posted in Green Room News on 01 July 2015