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Green Room News

It’s nearly Halloween and whether you’re trick or treating, dressing up or preparing for a party, our Halloween Event promises to be bigger and better as we feature more lines than ever before. And we’re giving you the chance to win this spooktacular Halloween bundle!

Halloween bundle

The bundle has everything you need to host a haunting Halloween party this October – including decorations, banners, a pumpkin piñata, lights, decorated paper chains, trick or treat pumpkin pots and buffet wear.

Read more and enter here
Posted in Green Room News on 29 September 2014
Green Room News

Following the launch of our popular Butcher’s Selection Simply Roast in the Bag chicken and pork, we are extremely excited to announce that Simply Roast in the Tray Beef has arrived!

Simply Roast in the Tray Beef

Watch our video to see Head of Meat Quality Jim Viggars show you how easy it is to cook and also answer all the questions we’ve fired at him.

Find out more.
Posted in Green Room News on 29 September 2014
Green Room News

We throw away 7 million tonnes of food and drink from our homes every year in the UK, and more than half of this is food and drink we could have eaten. That’s enough food to fill five football stadiums!

Love Food Hate Waste

That means UK households waste a staggering £12.5 billion worth of food and drink each year. This costs the average family with children £700 a year, or around £60 a month.

Find out more and share your tips.
Posted in Green Room News on 29 September 2014

We’re delighted to have won Community Retailer of the Year for the second year running – thanks to the amazing work our colleagues do in the community.

Here are just some of the community projects from the past year that impressed the judges at the Retail Industry Awards 2014

Defibrillators in every store

We're putting defibrillators in every store

Earlier this year we teamed up with the British Heart Foundation (BHF) to put defibrillators in every Asda store, office and depot by 2015. The defibrillators are available for any member of the public to use in an emergency and we’ve also partnered with local ambulance trusts to deliver training for all our colleagues in how to use the life-saving equipment. Find out more.

Colleagues help in flood relief efforts

Colleagues help in flood relief efforts

At the start of 2014 some of the communities near our stores were hit by flash flooding. Through the Asda Foundation we donated £400,000 to the surrounding villages and areas that were most badly affected. Colleagues delivered essentials – often by boat – to residents cut off by the floodwater and gave up their time to offer practical help and support in the weeks and months afterwards. Read more about their flood relief efforts.

Healthy Schools Toolkit

Helping to teach kids how to cook

We’ve also invested £500,000 in developing a “healthy eating toolkit” for schools to get kids cooking and teach them about healthy eating. Parents can join in too – you’ll find recipe ideas and more here.

How we’re supporting Fare Share


Every week we supply 35,000 tonnes of food to 1000 charities through leading food charity Fareshare. We first teamed up with Fareshare in June 2013, leading the industry in the way we redistribute surplus food to charities and community projects across the UK. Read more.

Judges’ comments

The awardOne of the judging panel said: “Asda hasn’t rested on its laurels since last year. It has continued to develop its community programmes and has tapped into recent concerns with its relief efforts to help the victims of last winter’s floods and extensive support for the food banks movement.”

Another of the judges said: “While the supermarket raised a great deal of money for charity last year, it wasn’t just a case of opening its wallet. Colleagues were actively involved in all the fundraising efforts and the number of hours volunteered by staff for charity and community work was very impressive.”

Posted in Community on 26 September 2014
Green Room News

We’re so proud of how everyone is getting involved with this year’s Tickled Pink campaign!

Our Chesser store recently hosted a community get together in support of Tickled Pink and managed to raise over £4,000 to support and raise awareness for Breast Cancer Care and Breast Cancer Campaign charities.

Asda Chesser help raise lots for Tickled Pink

All 346 Asda Chesser colleagues were dressed in pink, with a number of brave members taking on the challenge of having their legs waxed. Specialist nurses from Ardmillian Terrace Clinic were also in attendance giving advice on screening and answering customer and colleague questions about breast cancer.

Find out more.
Posted in Green Room News on 24 September 2014