The Asda “Pocket Tap” has been associated with saving you money ever since it first appeared on our TV screens in 1977.
The pockets may have changed over the years (check out the quilted pocket in the 1970s ad above!) but the message has remained the same. In fact the Pocket Tap is now so famous that the Royal Association of the Deaf even made it the official sign for Asda.
Some of our customers will remember the original Asda pocket tap TV adverts from the 1970s starring “Carry on” star Hattie Jaques and “Rising Damp” star Leonard Rossiter.Read more and watch latest TV ad