It’s official – we’ve been named Britain’s lowest priced supermarket for the 16th year in a row. Thanks to our dedicated colleagues and customers, we’ve once again won the Grocer 33 Price Award.

Our latest TV ad showcases the award and takes us on a journey through those 16 years from 1997 to 2013.

The award, which is based on an independent poll of real shoppers across the UK, compares the prices of everyday items across all the main supermarkets every week. And thanks to the Asda Price Guarantee no other supermarket comes close to Asda in terms of price or quality – we’re the only supermarket to have ever won the prestigious title in the award’s history!

Asda colleagues had a great time at this year’s Associates Week – even if half of them have lost their voices from all the chanting!

215 Asda colleagues jetted off on Sunday 2nd June to this year’s Associates Week in Fayetteville, USA, for a week full of activites. The colleagues had a packed agenda including a trip to the Walmart visitors centre, Walmart stores, Home Offices, a baseball game at Arvest Park, a suppliers fayre and performances from Elton John and Ed Sheeran.

Copyright Spencer Tirey

They also saw Andy Clarke present on behalf of the UK at the International Associates Conference. And as if that wasn’t enough, colleagues attended the Big Shareholders Meeting along with over 17,000 colleagues across Walmart – hosted by Hugh Jackman!

Our latest Mumdex report reveals that the economic downturn is making kids more financially aware than ever – nearly half earn their pocket money by doing chores around the house and a quarter of eight to 18-year-olds are planning to start their own businesses in the future.

The research with our Mumdex panel – made up of 5,500 Asda mums – also suggests a quarter of 12-18 year-olds already have a part time job. Two thirds of mums say their 12-18 year olds are aware the family is having to watch the pennies, while half say their kids are more aware of money and its value as a result of the recession.

Hayley Tatum, Asda’s People Director introduces the report for the first time and as a mum herself, she is delighted to be joining the report at such an interesting time.

She said: "I’m heartened by the resilience our mums show in difficult times, and it is encouraging that they’re telling us their kids have the same strength and spirit. It’s a really interesting read, and helps us all to understand our customers better than we already do so I’d encourage all colleagues to have a look and find out what they’re saying about their mood, their approach to shopping and finances, and how their kids are helping them to find the best supermarket prices.