Thanks to all our colleagues for helping us raise £1.5 million for BBC Children in Need
A huge thank you to all our colleagues here at Asda for helping us raise an incredible £1.5 million for the BBC Children in Need campaign last November.
Our contribution helped the appeal raise a record-breaking £46 million – all of which will help fund hundreds of projects across the UK and make a real difference in the lives of disadvantaged children and young people.
Colleagues from across the UK got involved in our “Show your Spots let’s bake lots” campaign with each store, office and depot holding fundraising events which spanned everything from bake sales to in-store cyclothons.
Many of our community colleagues went out into their local community and got school children in the area involved in baking cakes and biscuits to raise money for the appeal – you can see their stories, photos and videos from their fundraising efforts here.
The total was announced last night at a reception at 10 Downing Street attended by celebrities and children from some of the projects that BBC Children in Need helps support.
David Ramsden, Chief Executive of BBC Children in Need says: “The incredible amount raised is only due to the energy and imagination of our supporters. From cake sales to concerts, the country came together like never before.”
“Everyone should be proud that they are helping us to change lots of young lives right here in the UK.”
Comments
Sharon Medcalfe
from
Broughton, Chester 4372
says:
We had a really good time here in Broughton, Chester. The little girl in the above photograph with our Store Manager Graham Thomas, was one of the winners in the colouring competetion we had and it really made her day when she was presented with her Pudsy bear as her prize by the REAL Pudsy.
Laura Fulker
from
Store Brighton Marina
says:
I feel we all exceeded ourselves with the children in need campaign for 2011. Our store broke our record raising a whopping 2,680 pounds. We had a pyjama day, cake sale, tombola, raffle, i myself came in on my day off and dressed up in the pudsey bear suit for 2 and a half hours. we even put our people service manager in a dog full of custard, our photos can be found on here just type in Brighton Marina.
