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Green Room News

This year’s Mid Year Colleague Special Discount Event will take place on Tuesday 29th and Wednesday 30th July 2014 – as a thank you for all your hard work so far this year.

Special Discount Event

We know that our colleagues are also our customers, and would like to recognise this by further helping colleagues with some additional savings. Colleagues will receive an additional 10% off on top of their usual 10% colleague discount on Asda Direct, George.com and Asda Opticians and in store on George Clothing, George Home and Asda Opticians.

Click here to see the full list of what is included in the Colleague Special Discount Event. And watch this short video to see step by step instructions on how to redeem your colleague discount on Asda Direct and George.com.

Posted in Green Room News on 07 July 2014
Green Room News

Introducing… the new Asda Gifts and Flowers site! You can now find a stunning range of bouquets comprised of various beautiful blooms – including roses, lilies, freesias – and everything else in season this summer. You can supersize for just £5 extra, and add a lovely box of chocolates, stuffed toy or mini champagne!

Asda Flowers

We don’t just sell bouquets either – if you’re looking for something more permanent then check out our range of indoor and outdoor plants including calla lillies, campanulas, and other fabulous ranges to highlight a loved one’s home or garden.

Aside from the floral range, we’re also offering you free delivery by both post and courier! Plus, if you order by 3pm your order will be received the next day (excludes Sundays and Bank Holidays).

You can also get additional colleague discount – visit the Everyone Benefits site to find out more.

Posted in Green Room News on 01 July 2014
Green Room News

With less than a week to go, Tour de France fever has hit Asda House! Some of our colleague Tour makers were invited on stage to talk about their role in the world’s biggest cycle race.

Alistair Griffin and the Tourmaker Choir singing the official 2014 Tour de France song

This is the first time that this spectacular sporting event has used volunteers and we’re proud to support the volunteer programme – providing recruitment, training and even the uniform for over 10,000 volunteers with some of our colleagues also taking part.

Find out more.
Posted in Green Room News on 30 June 2014
Green Room News

We’re supporting Help for Heroes again this year with a fundraising weekend on Saturday 5th and Sunday 6th July.

We’ll be welcoming volunteers into stores to raise money through collections and selling merchandise for the charity.

Help for Heroes

Last year, 2000 volunteers raised £400,000 thanks to our generous customers and colleagues – and we want to raise as much money as we can for this fantastic cause this year.

The activity is being supported by our Community Life Champions and forms part of their celebrations to support National Armed Forces week. To find out how you can support please contact your Community Life Champion – as well as helping out with Help for Heroes, you may be able to support with our Armed Forces Memory Board which will be used to commemorate the World War 1.

The Help for Heroes collection is a popular part of the Community calendar and many colleagues have been going the extra mile to show support for this charity. Just one example is our colleagues in Norwich who will be giving up their own time to hold a collection as the charity have been unable to find volunteers to support in the area – thanks Saffron and team!

Posted in Green Room News on 30 June 2014
Green Room LGBT


This year Asda have become the official sponsors of London Pride – one of the biggest prides in the UK.

The event takes place over the course of this week with the main parade event taking place on Saturday 28th June 2014. Come along to support us on the route where we’ll have a great presence in the parade, as well as have a surprise in store – all we can say is you may have already seen it driving around!

Asda will also have great presence around the event with our editorial in the Pride Guide, our digital LGBT advertisement being shown in Trafalgar Square, and watch out for us being part of the official London Pride campaign in the London Underground itself.

This year London’s official campaign is #FreedomTo. This allows LGBT members of the community to share their own personal message regarding what freedom means to them. Asda have been involved in this campaign and our message was #FreedomTo Make Communities Exclusive. This is a strong message for us as it integrates the Asda LGBT message with the community life programme – which puts Asda at the heart of our communities, whoever the community consists of.

If you would like more information on how to get involved in a Pride coming up near you please contact your Community Life Colleague. If you’d like to be more involved with the network please contact Matthew Jenkinson (matthew.jenkinson@asda.co.uk) for more information. And remember to keep up to date with network updates here on the Green Room or twitter.com/asdalgbt.

Posted in Green Room LGBT on 25 June 2014