This year Asda have become the official sponsors of London Pride – one of the biggest prides in the UK.
The event takes place over the course of this week with the main parade event taking place on Saturday 28th June 2014. Come along to support us on the route where we’ll have a great presence in the parade, as well as have a surprise in store – all we can say is you may have already seen it driving around!
Asda will also have great presence around the event with our editorial in the Pride Guide, our digital LGBT advertisement being shown in Trafalgar Square, and watch out for us being part of the official London Pride campaign in the London Underground itself.
This year London’s official campaign is #FreedomTo. This allows LGBT members of the community to share their own personal message regarding what freedom means to them. Asda have been involved in this campaign and our message was #FreedomTo Make Communities Exclusive. This is a strong message for us as it integrates the Asda LGBT message with the community life programme – which puts Asda at the heart of our communities, whoever the community consists of.
If you would like more information on how to get involved in a Pride coming up near you please contact your Community Life Colleague. If you’d like to be more involved with the network please contact Matthew Jenkinson (email@example.com) for more information. And remember to keep up to date with network updates here on the Green Room or twitter.com/asdalgbt.