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News & Blogs

If you or someone you know is doing the Leeds 10k this Sunday you might meet Shadow – the face of SANE’s “Black Dog” mental health campaign.


We’ve partnered with mental health charity SANE to raise awareness of mental health issues such as depression. “The black dog” has long been used as a metaphor for depression which is why SANE have chosen it as the symbol of their campaign.

A team of colleagues from Asda will be taking part in the 10k race this Sunday to raise money for the charity and they will be carrying Shadow with them. If you see the team give them a wave!

Marjorie Wallace, SANE’s Chief Executive, said: "I am delighted that through their partnership with SANE, Asda has created “Shadow” as the latest member of our Black Dog pack."

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Posted in News & Blogs on 10 July 2015
Green Room News

Yesterday, 20 of our Asda Home Office colleagues fasted for 18 hours and six minutes in support of Ramadan.


The team donated £170 to Yorkshire Cancer Centre using the money they saved from not buying and food or drink throughout the day. They were also sponsored by colleagues from across different departments in Asda House.

The group fasted between 3.30am and 9.36pm, with no food or drink between that time.

Toria Carr, who took part in the fasting, said: “It was 9.35pm and I was ready with my knife and folk eagerly waiting for that last minute to pass so I could eat the best looking lasagne in the world! By 9.37pm it’d been eaten!””

Ahsen Ehsan was grateful of his colleagues’ support yesterday, he said: “The experience was amazing! Everyone had a bit of hard time but managed to complete the challenge. The best part was that this challenge made them realise the true meaning of Ramadan and how we Muslims feel. I had a lot of respect and compliments from the team as being a Muslim myself I do it for a month.”

Well done to everyone who took part!

Posted in Green Room News on 10 July 2015
Diversity Gender

We’re proud to be the first ever corporate sponsor of Sparkle in the Park – the world’s largest free transgender festival – which will take place in Manchester on Saturday 11th and Sunday 12th July.

The event will be held at Sackville Gardens, with the Asda-sponsored main stage featuring live entertainment – including trans and non-trans singers and bands -while the rest of the park will be full of shopping stalls, a family area, food stalls and bars.

To mark the event we’ve created a short film featuring our colleagues sharing their experiences of being transgender and coming out at work.

Posted by Diversity Gender on 10 July 2015
Green Room News

Life is better with cake – so for our 50th birthday we want to celebrate the local heroes who make a difference to our communities.

As part of our birthday celebrations we want to thank our customers and colleagues for their support over the years, but we also want to show just how much we appreciate the members of the community who really make a difference to people’s lives.

And what better way is there to do that than by sharing one of our wonderful cakes?

Read more and find out how to get involved
Posted in Green Room News on 09 July 2015
News & Blogs

This is the moment baby Jack Charlton came face to face with the footballing legend of the same name – in Asda Ashington!

Baby Jack with Jack Charlton

Baby Jack and his parents Kirsty Gray and Lewis Charlton made an 80-mile round-trip from their home in Durham so they could meet the World Cup star.

“He was lovely, he was such a gent!” said mum Kirsty. “I saw he was coming to Asda Ashington on Twitter and I thought I’m never going to get another chance to get a photo of him with baby Jack. It was worth the trip!”

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Posted in News & Blogs on 09 July 2015