We’ve recently heard from many of our colleagues who were eager to share their views and ideas on the aspects of the business today that they love the most – so we’ve made sharing your passions easier with our new ‘I love Asda’ section, which celebrates the campaigns, products and activities that our colleagues are most excited about.

First to share her top Asda passion was store colleague Emily Lewis, who was keen to tell us about her love for the Chosen by you range and share her ideas on the work that colleagues are doing to promote it.

She says: “I don’t know about you, but I loved the Chosen by you balloon displays at the front of stores. Something so big and shiny couldn’t fail to brighten up the days as we stepped into autumn, and it was great to see some in store promotion to follow up the TV adverts: congratulations to stores like Gravesend for being loud and proud of the range!”

“But are we all matching the glowing brilliance of the balloons with some brilliant product knowledge? Like every in-store colleague, I’m used to being asked what the Chosen by you range is like, but I’d love to be able to share more. So it would be really great if we could get together as a company and tell each other our thoughts on Chosen by you.”

“Whether you work in a store, at Asda House or in distribution, what do you think of anything in the range? What does it all taste like? I’ve just spent a happy Sunday baking the chocolate brownie kit, and never mind singing its praises – I could do a full West End musical number on that one!”

“Hopefully by speaking to each other and sharing our ideas, we can have our cake and eat it – reaping the benefits of offering our customers a much better service and continuing to drive the Chosen by you range forward.”

Tell Emily what your favourite products in the Chosen by you range are by leaving a comment below – or, like Emily, tell us about any of our ranges, campaigns or activities that you’re particularly passionate about using this form. The best entries will be featured right here on our ‘I heart Asda’ section.