Green Room News

George sponsor Graduate Fashion Week for the third year running


George attended Graduate Fashion Week at the start of this week as the headline sponsor for the third year running. We’re proud that George are the main sponsor for this fantastic event and are committed to nurturing British design creativity.

GFW is the world’s leading event for fashion graduates and showcases the work of over 1,000 graduates from some of the most influential UK and international universities – representing the future of creative design talent. Attracting over 20,000 guests each year, the event features 22 catwalk shows with a large exhibition from over 40 universities and an acclaimed Gala Award Show.

The winner of the George Gold Award was presented to Lauren Smith from Edinburgh College of Art – who wowed the judges with her collection. Lauren will receive a fantastic £20,000 cash prize to kick off her fashion career and will be working with the George team to produce her designs as part the G21 Talent collection which will be sold in store and on We can’t wait to see her collection!

Check out our current G21 Talent collection at And take a look at our Pinterest board which includes behind the scenes action, catwalk shots and all the activity on the George stand.

Posted in Green Room News on 07 June 2013