Hello my name is Helen Balfield, I am a communications coordinator in the Asda Colleague Communications team, and I am helping to spread the word about the #hellomynameis campaign.
Kate Granger, the founder of the #hellomynameis campaign, is a doctor but also a terminally ill cancer patient. Kate, with the support of her husband Chris, who is a colleague at Asda, decided to start a campaign after making the stark observation that many NHS colleagues looking after her did not introduce themselves before delivering care.
The campaign has been set up to encourage and remind healthcare staff about the importance of introductions in the delivery of care. Kate firmly believes that it is not just about knowing someone’s name, it is about making a human connection, beginning a therapeutic relationship, and building trust.
The campaign has received so much support already, it is part of the ‘Government response to the Francis’ report and many key figures have got behind the campaign including Ben Cohen, Ed Milliband and top chef Michel Roux.
Last week on Wednesday 30th July 2014 the #hellomynameis campaign was also endorsed by David Cameron, when Kate and Chris visited 10 Downing Street.See how you can support here