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Diversity Ethnicity

Wilfred Emmanuel-Jones

Wilfred Emmanuel-Jones, the man who created The Black Farmer range of tasty gluten-free sausages – available in more than 100 Asda stores – has picked up one of the first ever Black British Business Awards.

Asda’s Chief Marketing Officer Steve Smith was one of the judges for the awards, which aim to celebrate the contribution made to the British economy by black business people and promote inspirational role models.

Steve, who described Wilfred’s story as “incredible”, said: “What I love is the simplicity and bravery of his brand. The brand is him; and the brand name directly challenges stereotypes and forces one to think, reflect and hopefully prompts productive and enlightening discussion.”

Read more
Posted by Diversity Ethnicity on 10 October 2014
News & Blogs

Checkout colleague Roy Pennington got a surprise visit this week from the Mayor of Worcester who popped into Asda with a VIP invitation.

Roy presented with his invitation at Asda Worcester

Roy, 68, will be one of 160 people attending The People’s Banquet on Friday 10th October at the Guildhall in Worcester by special invitation. The event celebrates local people who go “above and beyond the call of duty” in their work. A retired salesman, Roy first started working at Asda Worcester in January 2012 as a porter and loves his current job at the checkout.

The Mayor of Worcester, Councillor Alan Amos, said: “I invited Roy because he is a ray of sunshine. Whilst we shoppers are rushing around looking miserable, he always finds time to have a cheery word with customers, asking how they are, in a good old-fashioned traditional way. For that brief moment, he brightens up the life of everyone he meets at checkout.”

Read what customers say about Roy
Posted in News & Blogs on 08 October 2014
Green Room News

Thanks to all colleagues for their continued hard work and commitment in helping us raise money for Tickled Pink over the years!

Tickled Pink app

We’re encouraging everyone to ‘Lend a Hand’ and we’ve heard loads of great colleague fundraising stories! Find out more here.

We’re also thrilled to announce the launch of our very own Tickled Pink App giving you instant access to:

  • The latest updates in research and products on the market
  • Health tips including how to do your own breast check
  • A calendar to keep track of national events, appointments and breast check reminders
  • Support if you have or a family member or friend has been diagnosed
  • Amazing colleague stories of what everyone is doing to raise funds plus a simple way to donate

For more information visit the Tickled Pink website or download the app for free at on Apple or Android.

Posted in Green Room News on 06 October 2014
Green Room News

It’s nearly Halloween and whether you’re trick or treating, dressing up or preparing for a party, our Halloween Event promises to be bigger and better as we feature more lines than ever before. And we’re giving you the chance to win this spooktacular Halloween bundle!

Halloween bundle

The bundle has everything you need to host a haunting Halloween party this October – including decorations, banners, a pumpkin piñata, lights, decorated paper chains, trick or treat pumpkin pots and buffet wear.

Read more and enter here
Posted in Green Room News on 29 September 2014
Green Room News

Following the launch of our popular Butcher’s Selection Simply Roast in the Bag chicken and pork, we are extremely excited to announce that Simply Roast in the Tray Beef has arrived!

Simply Roast in the Tray Beef

Watch our video to see Head of Meat Quality Jim Viggars show you how easy it is to cook and also answer all the questions we’ve fired at him.

Find out more.
Posted in Green Room News on 29 September 2014